West Hollywood 40 – Strategic Plan

Client
City of West Hollywood
Prime Consultant
Gensler
Collaborators
City of West Hollywood, FM3 Consulting, West Hollywood Action Team & Core Coalition, Ana Sheila Victorino
Project Type
Community Organizing

Designing in Color (DCo) collaborated with the City of West Hollywood to structure honest conversational workshops within the municipalities governing organizing of nearly 200 staff with our DWA Workshop 1. These conversations preceded an expanded role partnering with the City of West Hollywood on their Strategic Plan, the City’s first comprehensive strategic plan update in more than two decades. DCo is leading the outreach and engagement by building coalitions for participation with community member, assisting in organizing community coalitions, facilitating project workshops, managing historical site research, and producing graphic deliverables for the project. Designing in Color is leading the outreach and engagement strategy for the City of West Hollywood’s Strategic Plan and Economic Study as they develop a vision for the City’s future. DCo’s strategy, rooted in Design Justice, will consist of assembling community coalitions to meet West Hollywood stakeholders where they are at. DCo assembled an Action Team and Core Coalition in addition to multiple touch points for community members to engage in the process and lend their voice. These included community visioning workshops, community focus groups, pop-ups, surveys, and more.

The process was broken down into four phases: analysis and assessment, outreach & engagement, plan development, and implementation & support.

  • Analysis and Assessment
    Capture the preliminary research findings, insightful conversations, and essential information that will play a pivotal role throughout the entire duration of the Strategic Plan development and community engagement process.
  • Outreach & Engagement
    Establish the process of public engagement and build the project’s community coalitions (Action Team & Core Coalition). This phase includes multiple community events, listening sessions, and community pop-ups.
  • Plan Development
    Development of the comprehensive Strategic Plan and Economic Study using the voices and feedback gathered in the previous two phases. This includes a series of community events, listening sessions, and community pop-ups to keep stakeholders engaged in the process.
  • Implementation and Support
    Review of final draft of comprehensive Strategic Plan and Economic Study through the use of community events, listening sessions, and community pop-ups to encourage transparency. This phase also includes establishment of measurable outcomes for the future.
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